Communication is not just about being able to say something to other people. Communication consists in making the person receiving our message to understand what is being said, without any kind of misinterpretation. Communicating also means listening, practicing active listening.

Business communication is the way my company, my brand or my team communicate with the internal and external public, suppliers and all the surrounding communities.

So the message has to be clear, true and genuine. The same for everyone.

TO WHOM

Teams in the Sales and Marketing areas of Tourism companies.

Managers and leaders of small and medium tourism companies.

Also applicable to companies/teams that have their employees in layoff.

OBJECTIVE

Develop, create and implement an internally and externally aligned line of communication for companies that allows them to send a clear, genuine and true message, fostering relationships with all their stakeholders.

PROGRAMME

1. What it means to communicate (in a positive way)

2. Companies have to stop selling to start creating links

3. Emotional business communication

   . Internal

   . External (sales & marketing)

   . With the community

4. Strategies and tools for positive emotional communication