GIH stands for Gross Internal Happiness and is an economic indicator that we aim to have in the analysis maps of the leaders and managers of Tourism companies. This indicator will evaluate the company's corporate culture, measuring the well-being of all its employees. And although it is a set phrase, it is a reality: happy employees achieve better performances. But more than talking about performance, we advocate that feeling good in your workplace is a right, not a privilege.

March 20 is now celebrated every year as the International Day of Happiness, declared since 2012 by the United Nations. In the same year, on April 2, the UN implemented Resolution 65/309, adopted unanimously by the General Assembly in July 2011, thus placing Happiness as a holistic approach to Development. What is missing? Bringing this same approach to Tourism companies.

In a brief explanation the GNH is supported by four pillars:

sustainability and equity in socio-economic development
environmental conservation
cultural promotion and preservation
good governance/leadership.

From this base, it is subdivided into nine domains, which in turn are subdivided into other categories:

Psychological well-being
Health
Time use
Community vitality
Education
Culture
Environment
Governance
Standard of living

All carefully measured and analyzed, to then work, step by step, on the company's main challenges, with a view to implementing a positive culture of well-being. And the results will come accordingly.

Tourism needs to be part of this Economy of Happiness because people have to be at the center of all decisions since the future is in their hands. The goal has been set: let's make our way and one year from now, when we celebrate the International Day of Happiness again, it will be with success stories!