Do we need to make so many changes in the Tourism industry or we just need to go back to the old teachings from school?

A health passport to go abroad, beaches with COVID-manager, will this be the European summer? This was the title of a news article in Jornal Publico that caught our attention and made us wonder, if the way of working in Tourism, especially in hotels, will have to change as much. Will we have to do it differently or just go back to some of the older teachings and standards we learned in hospitality schools?

Turismo de Portugal was fast to react sending a message of confidence, creating the Clean & Safe Seal for different companies and activities. Although the stop was sudden and unexpected, we still have in Portugal everything that really differentiates us in a service of excellence: the high quality of the destination and our hospitality.

The hygienic security measures that are required in the different sectors may generate opportunities to enhance each business, even with all challenges that carry. Within our expertise, we leave some of the areas we can work together for your company to successfully reposition back in the market:

PEOPLE

Develop an organizational culture with a climate of security, trust, and a sense of belonging
Implement a culture of communication and constant feedback. Positive and open leadership. Involvement.
Invest in constant teams’ training not only in technical skills but also in human skills. Teams’ motivation. Resilience.
Promote Happiness @ Work! Genuine concern from the company for the employees.

STRATEGY

Sales Reset: Redefine market segments, create and adapt new offers. Review the different distribution channels. Develop partnerships. New business models.
Marketing Reset: Creativity. Personalization. Flexibility. Involvement. Participation. Active listening. Digital, digital, digital but with a personal connection.
Revenue Reset: Optimization (and not price reduction) with strategies supported on adding values. Simplification. Diversification in a new segmentation. Packaging.
Elaborate a Sustainable plan. Develop a collaborative community.

COMMUNICATION

Transparency in the message that has to be the same outside (customers) and inside (employees) of the company. Review if the way you are currently perceived is really the way you want to be seen.
Tell the true story of your company, your brand. Share and let your customers get involved. Generate emotions, arouse curiosity, create needs.
Communicate security, tranquility. Show that you genuinely care.
Take the opportunity to review your image, your design. Innovation. Sustainable materials. Digital.

The measures implemented for Tourism are always updated on the Tourism of Portugal website. We do not have answers for everything, nor do we know all the solutions, but we will be able to be your partner and support you and your business in the implementation of the measures, training the teams and mainly in the projection and potentiation of the work that your company has been developing. It will be necessary to adjust strategies, action plans and above all communicate.

The gloves in the hotel business are white because this color is associated with purity and the customer would immediately perceive the level of cleanliness and hygiene of the place.