We will still be at home for some more time... and Tourism doesn't know how to stand still. The anxiety of the team increases, it is difficult to maintain the motivation of employees and our state of mind starts to weaken. To avoid all this, we will have to get the best out of these times, being the best time to invest in a culture of learning and development in your company.

Even if you are just the only employee... take the opportunity to invest in yourself. It will be the best investment you can make, with a guaranteed return. Take advantage of this time to learn and develop your skills, to improve your aptitudes, and develop your soft skills.

If you are a company leader, remember that organizational culture is a critical driver of transformation and business performance, even if you may find it difficult to define - or to change. If this has been the case so far, then why not take advantage of this forced stop to create, develop and implement an L&D (Learning & Development) culture that will not only help teams overcome these challenging moments, but will also create a more solid structure for the company in the future. Regardless of the size of the company.

The different innovation processes that the Tourism industry has been forced to accelerate may not be having the same perception and understanding by all employees. There is a need to (re)align values, strategies, actions, and objectives, in a common language. Involvement of teams in the reconstruction of the company. Sense of belonging of the individual who should feel secure in their job.

GATHERING FEEDBACK

Before starting any development plan. Before you start talking, practice active listening and try to genuinely understand the emotional state of your employees. This means that, besides promoting collaboration among people of the same hierarchical level, the leaders also have to be available to listen and exchange information.

ALLY THE COMPANY'S OBJECTIVES WITH PERSONAL DEVELOPMENT GOALS

A high-performance organization with a strong alignment between culture and strategy produces more financial growth and better employee involvement. If the purpose, values and beliefs, and goals are aligned, performances will be even better, as all teams will work for the common good, feel fulfilled in their workplace and this positive culture will pass on to all stakeholders, especially clients. Humanized companies.

DON'T FOCUS ONLY ON TECHNICAL SKILLS AND APTITUDES. HUMAN SKILLS ARE A PRIORITY.

Leadership. Positive communication. Empathy. Resilience. Gratitude. Any of these skills is fundamental to overcome the current challenges. Do you know the strengths of your teams? Collaborate genuinely with the growth of your employees, as human beings. We never tire of saying that companies are People and Tourism is P2P (People for People). Develop programs to strengthen the strengths of each employee. Work on your motivation for a fresh start. Security. Ethics. Respect. Transparency. Healthy business culture.

COMBINE PERSONAL DEVELOPMENT WITH INNOVATION.

Digital evolution is no longer a plan for the future, they are actions of the present. New business models. New ways of working and managing. New KPIs including for example sustainability. In less than a year, the changes are numerous and will continue. We are still not sure how tourism will recover. We have evidence of a change in the profile of the traveler and we will necessarily have to adapt to this change. Are the teams prepared to receive this new traveler? Are they aware of the changes? Do they know how to manage and deal with innovation?

In fact, and always trying to look at a positive perspective of today's times, we have never been given this opportunity to do better and prepare ourselves to strengthen ourselves. Tourism will come back... We cannot discourage and lower our arms. Take the best management decisions for the continuity of your company and in parallel build a strong and resilient humanized business culture, which will allow your brand to stand out in the future.